plan. innovate. create. implement. analyze. repeat.
what we do.
Are you a start-up company with a need for a full integrated marketing strategy? Are you in the need of direction after rapid growth, or desperate for a jump-start on a static or stale marketing initiative? We can help you design and implement your strategic marketing initiatives, from developing foundational context (corporate values and vision statements) to assessing the proper marketing mix (what will work best for your brand and company, including social media, web promotions, SEO, content, etc). Which marketing channels need the most attention? We will analyze your current initiatives and help you fill the gaps so you are reaching your current customers, retaining customers, creating customer advocates, and obtaining new - and loyal, returning - customers.
Does your brand need an identity makeover? Does your company need a consistent voice as a thought-leader, creating credibility in your industry and space? We can develop your content marketing strategy and your creative campaign plan for the year and beyond. We offer ghost-writing, blog posts, white papers, articles, eBooks and more, all featuring enhanced content for increased SEO (search engine optimization). We offer creative design for all your business needs, from simple to complex, from web banners and business cards to infographics and presentations. We can implement campaigns in your MAS (marketing automation system), and can develop templates for you to use as a launching point, from emails to social engagement to ongoing lead nurturing initiatives.
In a brand rut, in need of a look overhaul, or a full identity package? We offer brand identity development, from logo design to branding playbooks and everything in between. Whether you are a new company looking to make a splash, or are about to go through a rebrand, or are launching a new product, jb&co will give your branding the attention it needs, internally and for your audience.
The whole reason any of us in in business: our customers! Before we start any of our above initiatives, we look at your customer and the success of your customer's experience. Do you know if you are optimizing each touchpoint in your customer's journey? We will identify each of your customer's interactions at each level of your company, and where the gaps may be. We offer customer journey mapping, customer experience analysis, customer service training evaluation for increased customer satisfaction, and customer advocacy portal development and campaigning.