CORE VALUES. VISION. ALIGNMENT. PLANs. RESULTS.
We will help you research the infrastructure of your company's culture, and combine leadership's goals with what you want your customer's perception of success to be.
A Marketing Strategy can not exist in its own space; strategy can only be as strong as the alignment between the business and its marketing objectives. Marketing strategies where the customer experience is the foundation must be led from the top down.
We will research every piece of data needed to ensure your company is right where it needs to be, whether you need to build new customer relationships, or retain and nurture existing ones, or a balance of both initiatives. All current situations will be analyzed. From SWOT analysis to PEST analysis to Competitive Intelligence, jb&co will research all aspects of contributing successes and possible gaps that need filling in each and every department where there is a customer touchpoint.
What is it that your company wants to achieve? Long term? In the next 90 days? jb&co can help you reach immediate goals and establish plans to envision what success means to you in five to ten years. Using insights from your vision, values and current situation, we will help you come up with marketing objectives that span initiatives across all customer touchpoints.
Our team is proficient in setting up and running any size marketing automation campaigns. From not-for-profit donor tracking to full lead scoring and lead nurture campaigns, jb&co is your 'man.' Companies can grow exponentially if their marketing automation programs are set up properly, helping qualify leads that may otherwise sit in a silent queue with no attention. Contact us today -- we can do an audit of your current marketing automation set-up and advise on how to improve each component, from email activity to landing pagess to lead behavior and so much more. We are proficient in Marketo, Eloqua, and more.
jb&co will audit your company's current capabilities, internal and external resources, while documenting high-level goals and objectives. We look at commitments, alignment, processes, execution, and technoloty and support. Then we research your industry, marketplace, and look for information regarding growth rate, customer retention and brand awareness. We can execute focus groups, surveys and in-depth interviews, both internally and externally, to get all the information needed in order to come up with a plan of action.The outcomes of our market research will help you better understand your processes and brand perception, but most importantly, your customer. jb&co will give you insight and intelligence to understand, model and affect customer decisions and choices to increase business and marketing effectiveness.
planning and reporting.
We will help you create consolidated, comprehensive views of budgets, marketing dashboards and market research outcomes required to support the strategies we assist you in implementing. jb&co has extensive analytics experience to fine-tune the data you need into one master report to understand gaps and successes in your budget, your products, your marcomm strategies and more. The idea is to always review and identify areas for improvement.