all about my career

 

Marketing & Communications Executive
Two decades' + experience in managing, planning, designing and executing integrated marketing communications for B2B and B2C campaigns through end-user demand/lead generation, product launches, social media initiatives, collateral systems, print and radio advertising, video, Web, packaging, channel/sales tools, trade shows/events, PR, point-of-purchase materials and promotional programs. Built Marcom Departments from the ground up. 

 

 

 

 

 

 

 

 

 

  • Business & Marketing Plan Development
  • Tech Stack Implementation (CRM, MAS, SM+)
  • Google AdWords Certified
  • Marketing Campaign Analysis & Reporting
  • Website, E-Commerce & Email Analytics
  • Branding/Identity Initiatives
  • Strategic Keyword Copywriting
  • Public Speaking and Media Relations
  • Trade Show & Event Planning and Execution
  • Public Relations Expertise
  • Social Media Strategy and Positioning
  • Database Querying for Marketing Strategies
  • Email Campaign Development, Design & Launch
  • Content Maven
 
 
 
 
 
 
 
 
 

RMS                                                                                                                                            2020

Web and Digital Marketing Program Manager
• Managed programs and processes for content and website initiatives
• Developed web and digital content strategy
• Set up and manage editorial calendar and ongoing process
• Developed global content calendar for website
• Managed global content calendar; track milestones and projects
• Developed localization plan for global locations
• CMS, SEO, AdWords & Digital Media planning

 

JENSEN PRECAST                                                                                                                    2017 to 2019

Marketing Manager, Demand Programs
• Social media strategy, posts and advertising (FB, IS, LI, Tw)
• Marketing automation strategy & campaign execution (Pardot)
• Thought leadership and social influence
• SEO strategy & implementation
• SEM strategy & implementation
• PPC strategy & optimization (Google AdWords)

MHI GLOBAL                                                                                                                                 2013 to 2015
Director of Marketing, Customer Experience
-Direct marketing initiatives for Customer Experience line of business for global workforce development company. North American revenue target over $12M. Focused on driving brand awareness and lead generation activities for Customer Service training solutions. Manage team of marketing managers in multiple global offices. Direct campaigns, strategies and alignment 
activities with internal depts to reach operations & sales goals.
   Key Results: 

  • Developed successful organic marketing campaigns, increasing site traffic 23% YOY

  • Created strong professional individual social media following, earning 2,000+ followers in less than a year, becoming a top influencer on Twitter, earning "Top 125" from Mindtouch, "Top 50" from ICMI, Top “Face of Customer Experience” on CTS, and "Top 100" on #TopSalesGurus.

  • Increased online presence by 35% through social, content and PR, earning company “Top 20 Workforce Development Company" for the 1st time in ‘14 & again in ’15.
     

JODI BEUDER & CO                                                                                                                    2002 to Present 
Principal
Freelance company assisting national SMB clients with marketing, PR,  fundraising and copywriting solutions. Design websites, logos, marketing collateral, email campaigns, and more. Develop plans, themes, apps and more for social media campaigns. Design and distribute company brochures to targeted databases. Analyze all marketing efforts and deliver ROI, SEO, SMO and other such initiatives. 
   Key Results: 

  • Designed social media apps for travel and tourism company increasing fanbase by 25%.

  • Developed, designed and executed Facebook contest app for concert ticket co. Results gave the company a 600% increase in followers.

 

SKAGEN DESIGNS LTD.                                                                                                                           2007-2009 
Marketing Communications Manager 
Spearheaded all corporate and product marketing communications initiatives for global accessories retailer. Managed external team of Public Relations Agencies in Los Angeles and New York, overseeing PR campaigns to increase product exposure in Hollywood and in magazines at a global level. Directed all Corporate Communications, from internal sales directives to corporate brand manuals to quarterly company newsletters. Managed team of 3.  
     Key Results: 

  • Developed, planned and organized the launch of a new e-commerce platform, increasing online sales by 200%. Wrote all copy for the entire Skagen.com, from product descriptions to taglines to company history and community involvement.

  • Championed the implementation of the company’s first-ever Global Brand Manual in collaboration with Sales, Product Development and Graphic Design Teams, launching and presenting it at a Global Summit in Denmark with an astounding reception.
     

excellence
experience
Skills
  • Graphic Design

  • Marketing Automation

  • CRM Management

  • Project Management

  • Writing Proficiency

  • Spreadsheet Development

  • Web and Blog Design and Development

  • HTML and CSS

  • Web Analytics

  • Social Media Planning and Reporting

  • Public Relations

  • Media Planning

  • Event Planning

Languages
  • German 

  • French

  • Spanish

 

 

 

 

 

 

expertise​​